ESD
Why Branding Matters in ESD
Branding is not cosmetic — it is economic empowerment.
A strong brand gives an SMME:
- Credibility
- Competitive edge
- Market visibility
- Professionalism
- Access to new buyers
- Confidence to pitch
For corporates, branding is a direct contributor to:
Supplier readiness
Market access
Sustainability of funded businesses
- Long-term transformation outcomes
What We Do
Strategic Brand Development for ESD-Supported Businesses
Through ESD funding, we help SMMEs become procurement-ready by delivering:
Brand Discovery
Strategic Positioning
Brand Messaging & Story Development
Visual Identity & Logo Design
Brand Guidelines
Digital Presence (Websites, Social Media)
Market Access Tools
Sales Enablement Materials
Coaching and Workshops
We support suppliers from start-up to scale-up, ensuring they show up powerfully in the marketplace.
Flagship ESD Package
Brand & Market Access Development Programme
Deliverables Include:
Brand Strategy & Discovery
- Brand audit
- Competitor analysis
- Positioning framework
- Target market definition
- Value proposition development
- Brand essence & personality
Brand Identity
- Logo suite
- Colour system
- Typography system
- Iconography
- Stationery suite
- Brand guideline book
Digital Readiness
- 1-page website or landing page
- Social media setup (LinkedIn, Facebook, Instagram)
- Starter content templates
Market Access Support
- Sales copywriting (company profile or pitch script)
- Marketing support for 6 weeks
- Application of brand to key touchpoints
Capacity Development
- Branding workshop
- Marketing fundamentals workshop
- Founder coaching (“How to Sell Your Brand”)
Outcome: The SMME becomes fully brand-ready, market-ready, and procurement-ready.
Why EpiCtee is the Ideal ESD Partner
A Market-Access Driven Approach
We focus on equipping SMMEs with tools that generate leads, credibility, and growth.
A Founder With Deep Branding + Development Insight
With experience in banking, sales, corporate, public sector and entrepreneurship.
Strategy + Creativity + Production Under One Roof
Brand strategy, design & marketing, branded merchandise & display items.
High-Impact Deliverables That Meet ESD Requirements
Including:
- Workshop reports
- Attendance registers
- Impact reporting
- Before/after brand evaluation
Level 1 B-BBEE (135% Recognition)
Maximise procurement scoring.
Who We Work With
Corporate ESD Teams • Universities • Incubators • Government
Let’s Empower
Entrepreneurs
Together.
We’re ready to help you strengthen your supplier pipeline with market-ready, investment-worthy brands that drive measurable impact.
Brands We Have Worked With
